Chimney Formal Menswear Promo Video

Promo Branded Content

Chimney Formal Menswear is a boutique outfitters in Bassingbourn, UK. They just so happened to furnish me with the ties and waistcoats for my own wedding (very handy indeed). Founder Sharon wanted a short video to give a little insight into the shop and the experience customers get when they're inside. My approach was to find four chaps (all friends) and bring them in to play dress up for a morning. The result is a flowing, up beat film that shows the friendly atmosphere you get at Chimney - along with impeccable style.

For this video I decided to focus on warmer tones - bringing in a tungsten 1K light and diffusion to play with the woods of the interior and balance out the blue daylight. Because of the space and number of people most of the shots are handheld with some stabilisation applied in post.

Camera:

Sony FS5 mkii

Lenses:

Sigma Art 35mm f1.4
Zeiss 24-70 f4

Lighting:

Tungsten Red Head 1K
YongNuo YN300
Aputure h198

Editing:

Adobe Premiere Pro

 

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