Friday, 09 June 2017

Creative Rooms: Modelling With light

Tagged in:


  • Copywriting
  • Design
  • Directing
  • Editing
  • Strategy

This summer’s Creative Rooms saw VFX artists, CGI professionals, architects, animators, motion graphics artists, CTOs, and students join Escape Technology at 89 Great Titchfield Street - the fifth event in the series. 

“Just wanted to say thanks for the opportunity to come and share in such a great event... We all really enjoyed the evening. Pretty sure we could have all talked for about a week on the subject of light.”
- Simon Jones, Head of CG, MPC

Seminars and presentations from more than 20 speakers gained registrations from over 400 people. Our theme this time encompassed everything from GPU rendering to remote workstations, pipeline management to HDR, and even how to market a creative business.

Regular partners HP, NVIDIA and Autodesk were joined by Adobe, Samsung, 10Zig and more to bring this event to life. Once again I looked after the strategic development, design, and budgeting. Each iteration has its own design theme and this time I opted for 80s industrial. I've been dying to to do something with scaffolding and arcade games for a few years now and I've finally had a subject matter that would match. 

“It was a wicked good time had in a criminally underrepresented niche and it's easy to see the effort you & your team put into it.”
- Joe Bracken, Account Manager, Grammatik

Since the second Creative Rooms I've had a good working relationship with The Media Services Company, who provide our AV services. This time round I was fortunate enough to have the budget to ask them to build some set for us as well. Scaffolding and truss structures were used throughout the venue to bring a light industrial feel - something tactile in an overwhelmingly digital world. And with 80s styling and music being adopted widely at the moment (Stranger Things, Nerve, American Gods, the resurgance of 8-bit gaming) it felt only right to include an element of this within Creative Rooms. I worked with Retro Games Party to supply four iconic arcade games, and Ace Day Events to bring along slushie machines to add some authenticity.

Every event suffers some kind of challenge larger than all the others, and for this it was the tragedy of the London Bridge attacks. Our footfall was lower than expected as a direct result, but those that managed to come left with the insight, knowledge, and enjoyment that Creative Rooms has become known for.